TV and co-ops

We don’t have a tv, all our movie viewing is done on this laptop. I’m not even sure if people get regular tv service anymore, isn’t everything online now? Well, regardless, I have exciting news: I’m gonna be on the tv!

The Wedge Co-op in Minneapolis is one of our best duck egg customers, and this week is the co-op’s 40th anniversary. They are having a block party on Sunday, and asked us if we’d like to be part of the FOX 9 news segment being filmed at the event. (I’ll be on at 9:30am this Sunday) Oh yeah! Duck eggs are going to get mainstream exposure!

I have much to reflect on in regards to my long relationship with the co-ops. I started working at the Seward Co-op when I was 20, and the experiences I had there birthed me into the person I am today and opened my eyes to the world of real food and sustainable agriculture. There are so many wonderful co-workers, employees and vendors I can conjure in my mind from those years. The farmers I worked with while I was the infamous “vegan meat buyer” really riled up the farm-life nostalgia in my soul and they are the major reason I am now, 15 years later, a fulltime farmer. Evolving from a vegan to a meat farmer is a whole other topic.

 

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Now, gearing up for my first live tv experience, I was told the focus will be first on our farm, our ducks and our duck eggs, and also on how our relationship with the Wedge has helped us as local, sustainable farmers. This’ll be pretty easy, but I should practice now- working with the Wedge really opened up our farm’s specialty product to a whole new audience. Wedge shoppers are amazing and boutiful- it’s one of the busiest co-ops in all of the country. The members and shoppers there are very interested in supporting farms who are local, ethical and sustainable. There are also lots of foodies who just can’t help but gravitate to something new, unique and extremely delicious, like our duck eggs. When I do tasting demos there, people get so excited and totally enthusiastic after their first taste. I just bring a hot plate, duck eggs, a cast iron pan, olive oil and salt and pepper. Our eggs are really that good!

My first experience at the Wedge was when I was just entering my rebellious phase at 17. I had a boyfriend who I had met at an animal rights group meeting, and he lived close to the co-op.  On one of our first dates, he took me to the Wedge juice bar and ordered us 2 vegan “monkey smoothies”- a ridiculously sumptuous concoction of pureed frozen organic bananas, soymilk and peanut butter. The girl who made our smoothies was tattooed and had fascinating piercings, as did many of the shoppers I saw wandering about in the store. Having grown up in the suburbs, this co-op was so….hip. It felt rebellious, subversive- these were definitely my kind of people. And all the Vegan products just being so normal was exhilarating to me, after growing up in such a meat and potatoes world.

Of course, that guys and I eventually parted ways, but the Wedge never stopped being an entrancing enigma to me. In fact were were terrified to start selling eggs there. They are SUCH a busy and bustling store, we didn’t think we could get our foot in the door, being such small farmers. And indeed it took several years and the prodding from a friend who works there (thanks katrina!!) and our dear farmer compadre Angelica (who sells her delicious fermented goodies there, thank you angelica!!!) to get that door opened for us. They both repeatedly talked to the Dairy buyer and told him he had to give us a chance. We started selling our duck eggs at the Wedge last year, and ever since, it’s been simply amazing. The staff are all so nice, very helpful, curious and enthusiastic. The customers are devoted and consistent. It’s a dream come true. Bring it on, tv. Even if I don’t see it, I hope to proudly and properly represent our farm, our duck eggs and the ways the Wedge has helped us grow our farm business and the farm to table connection, for their and our customers.

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